Chapter 5Communication Essentials

“He who has a why can endure any how.”

—Friedrich Nietzsche

Communication skills, both face-to-face and via technology, are critical to the success of any business. Ironically, in many cases, the advance of technology has increased the importance of people skills. With so many modes of communication, each of us needs to be especially careful when communicating important information. Some people check voice mails, text messages, message boards, and e-mails on a constant, consistent basis; others do not. What’s the communication style of the recipient? Did the message get through? Was it comprehensible? Is this a situation that requires a human voice or presence? People who work together have differing styles, ...

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