Chapter 7Social Networking for Business Success

“Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without talking about the other.”

—Bill Gates

From traditional media outlets to government and Fortune 100 companies, everyone is posting updates, tweeting, linking up, linking in, and continually finding new ways to connect— collecting followers, fans, friends, and so on. Social media provide an immediate way to update, announce, advise, advertise, or collect feedback and insights.

Progressive companies embrace social networking. You might choose to be the sole representative online to maintain the most control possible. But only by giving up control do you discover the ...

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