CHAPTER 12Perfect Phrases for Branding Your Onboarding Experience
According to an Aberdeen Study, approximately 77 percent of U.S. companies say that they have some type of onboarding program or process in place. As with any business process, some organizations have worked to improve their onboarding programs over time and are being recognized as best-practice examples. Fifteen years ago, a candidate in the selection process of a Fortune 500 company would probably not have asked what the process was to get her integrated into the culture, her role, and the organization. Today more candidates are asking that question because of the organizations that have made onboarding part of their culture and how they do business.
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