CHAPTER 3Perfect Phrases for Patients Wanting Medically Unnecessary Prescriptions or Tests

Patients may approach medical care with strong expectations that they will be prescribed certain types of testing or treatments. These expectations arise from a variety of sources. One compelling source is having seen family or friends undergo treatment for similar medical conditions. Another is the depiction of modern medicine on television and film. These media depictions, although often unrealistic, can be powerful to people without medical training. In addition, there is a preponderance of direct marketing of medications, medical devices, and services to consumers. No one can open a magazine, turn on the television, or browse the Internet without running ...

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