CHAPTER 3A Structure for Creativity

Idea Management and Implementation

Up to this point, Perfect Phrases for Creativity and Innovation has aimed at instigating creative ideas and increasing creativity in the workplace in the pursuit of goals such as transforming organizations, increasing market share, or creating new products or product lines. Sometimes innovation is built into the DNA of a company, and creativity-enhancing strategies infuse the organizational structure and day-to-day activities (a condition that I would certainly echo Tom Peters in recommending). At other times, creativity is motivated by a problem or a crisis. This chapter identifies steps for problem solving and perfect phrases for including creativity in each step. These ...

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