10 Frontiers in Public Performance

DOI: 10.4324/9781003304753-10

New public challenges can push the boundaries of practice and imagination. Addressing global warming, addressing disinformation in election campaigns, improving social justice, and ameliorating global epidemics are just some examples that have the potential to push the playbook on public performance strategy. Some challenges require responses that have yet to be written, while others require significant adaptation of existing strategies. Developing responses to the challenges of today and tomorrow requires public managers who are also thought leaders – those who propose meaningful and usable new solutions for the challenges at hand. Public performance is forever evolving.

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