Chapter 10. How to Collect Data

The focus of this chapter is about when and how to use the more common data-gathering methods. One of the decisions you will have to make is how to obtain the data you require. What methods you use depends on what you want to measure or discover. Sometimes you want to find out what people care about or what is going on today. In these situations you should use a data-gathering method that is especially designed to uncover what the issues are. If you want to find out whether ...

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