8

Evaluating Results: The Real Test of Performance

This chapter explains how to conduct formative, summative, and ROI analysis. You will learn to:

• Do a formative and a summative analysis.

• Make evaluation as simple and painless as possible.

• Conduct an roi analysis.

 

8

Evaluating Results: The Real Test of Performance

Conquering Evaluation

For most trainers, evaluation is a scary subject. Trainers tend to be wonderful at evaluating reactions (Kirkpatrick’s Level 1). But push trainers to show quantitative results or business impact and you’re likely to hear any or all of these phrases:

• “Soft skills impact just ...

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