178 Performance by Design
The six books and the authors are:
Book One: Change, Choices, and Consequences: A Guide to
Mega Thinking and Planning. Roger Kaufman, Professor
Emeritus, Florida State University, Roger Kaufman & Associ-
ates, and Distinguished Research Professor, Sonora Institute
of Technology
Book Two: Defining What to Do and Why. Dale Brethower,
Professor Emeritus, Western Michigan University and
Research Professor, Sonora Institute of Technology
Book Three: Performance by Design. Ryan Watkins, Associ-
ate Professor, George Washington University, Senior Research
Associate, Roger Kaufman & Associates, and former NSF
Fellow
Book Four: Achieving High Performance. Richard Gerson,
Ph.D., CPT, Gerson Goodson, Inc.
Book Five: Implementation and Management of Solutions.
Robert Carlton, Senior Partner, Vector Group
Book Six: Evaluating Impact: Evaluation and Continual
Improvement for Performance Improvement Practitioners.
Ingrid Guerra-López, Ph.D., Assistant Professor, Wayne State
University and Associate Research Professor, Sonora Institute
of Technology as well as Research Associate, Roger Kaufman
& Associates
How This Series Relates to the Professional
Performance Improvement Standards
The following table identifies how each book relates to the 10 Stan-
dards of Performance Technology
2
[identified by numbers in paren-
theses ( ) pioneered by the International Society for Performance
Improvement (ISPI).
3
In the table on the following page, an “X” iden-
tifies coverage and linking, and “” indicates major focus].
This series, by design, goes beyond these standards by linking
everything an organization uses, does, produces, and delivers to
adding measurable value to external clients and society. This six
pack, then, builds on and then goes beyond the current useful crite-
ria and standards in the profession and adds the next dimensions of