Chapter Nine

Selecting Performance Consulting Strategies

Aileen Guerrero Zaballero

Opening Vignette
As discussed in the overview to Part Four, Lola Maring's Bakery has been on the expansion fast-track. Entering into international markets and expanding its products to appeal to diverse customers, the chain is now experiencing challenging conditions. Shifting the original vision of “quality baked goods that appreciate local values and is craved by everyone” to “home-baked goods that promote a healthy community” altered the company's culture and strategies.
Regional directors were concerned that the individual stores were not properly inducted into the company's new direction and vision. In 2008 the situation came to a head as profit margins began ...

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