Chapter Ten
Implementing Performance Consulting Strategies
Opening Vignette
Lola Maring's Bakery is currently strategically positioning itself to achieve its vision as the “home-baked goods that promote a healthy community.” With more than two hundred stores in the United States, Canada, Mexico, and England, the company's main objective is to become the “most recognized and respected brand in the world.” Currently, Lola Maring's Bakery is relying on retail expansion, product development, and service innovation to achieve a long-term goal set by the current executive committee. According to the CEO, “We want to continue doing what we do very well in the future, and continue to expand both internationally and domestically.” ...
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