May 2008
Intermediate to advanced
320 pages
8h 39m
English
Evaluation at this level measures how participants react to a training program, with the driving question being “Did they like the program?” This level is often referred to as a “smile sheet” because the data are often gathered through a questionnaire that asks general questions about the various program elements, often requesting responses through Likert scales that can range from 1 (extremely dissatisfied) to 5 (extremely satisfied).
While some doubt the utility of such instruments, Kirkpatrick (2006) argues that every program should be evaluated at least at this level because it is a measure of customer satisfaction. If participants leave unsatisfied, he argues, they might tell others, including ...
Read now
Unlock full access