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Performance Evaluation: Proven Approaches for Improving Program and Organizational Performance by Ingrid Guerra-López

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REFLECTION QUESTIONS

  1. Under what circumstances would Phillips's ROI methodology be best applied?
  2. What is Phillips's model missing? What are the implications of these missing variables?
  3. What are the benefits and limitations of the alternate ROI model described by Doucouliagos and Sgro (2000) as compared to Phillips's model?
  4. How could Phillips's ROI process be adapted to minimize its limitations and maximize its utility?

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