APPLICATION EXAMPLE

The Visionary Corporation (TVC) is a leading global provider of integrated information solutions to business and professional customers. It provides must-have information and uses technology and applications that allow its customers to make better decisions faster. The TVC Sales EZ Maximizer tool (SEZM) was created to improve sales representatives' productivity through better access to data, as well as speed to transact business. TVC wanted to know if its efforts were paying off. The evaluator was tasked with helping stakeholders determine whether they should continue using the tool or try something else.

The evaluator was internal to the organization, a full-time employee of TVC, and received the request from her boss, the ...

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