O'Reilly logo

Performance Evaluation: Proven Approaches for Improving Program and Organizational Performance by Ingrid Guerra-López

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

DERIVING MEASURABLE INDICATORS

Indicators are observable and measurable occurrences that reveal something about the programs being evaluated and thus form a critical part of data collection. It is imperative that indicators bear a constant relationship to the thing being indicated. For example, a consultancy firm may have data suggesting for every $X spent in advertising, visits to the company Web site increased by Y. These data must be reliable and valid, just as tests must be reliable and valid. Matching the evaluation indicators to ones that were developed by a disciplined needs assessment using a systemic framework is ideal. However, even if this type of needs assessment was not performed, the appropriate indicators can be systematically ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required