1

Goals

Guides to Action

Key Topics Covered in This Chapter

  • Formulating goals
  • Getting alignment
  • The characteristics of effective goals
  • Planning for success

PERFORMANCE MANAGEMENT begins with goals. Goals define the results that people should aim to achieve. Goals are touchstones for performance planning, appraisal, rewards, and improvement. Without goals, time and energy would be wasted on activities that contribute very little to organizational success.

Every company, every operating unit, and every employee needs goals and plans for achieving them. Goals focus the limited resources and time of individuals and organizations on the things that matter most. Some goals must also be shared. Without shared goals, people would strike out in different ...

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