Appendix A. Other Resources
IN THIS APPENDIX
Blogs
Books
The Web analytics industry changes fast. Almost as fast as Google Analytics! While books can provide a foundation for learning, blogs can help keep you up to date with changes to products and analysis techniques. Here are a few of our favorite sources for industry news and information.
Blogs
Occam's Razor by Avinash Kaushik
http://kaushik.net/avinash
If we may be so bold, this might be the greatest Web analytics blog on the Internet. Avinash has a knack for making complex subjects easy to understand and even easier to apply. If you read one Web analytics blog, read this one.
Analytics for Marketers by us
http://analyticsformarketers.com
Analytics for Marketers is the companion blog for this book. Here you'll find timely information about Google Analytics and the Web analytics industry in general. You'll also find updates to the book content as well as many resources referenced in the book.
Analytics Talk by Justin Cutroni
http://cutroni.com/blog
As one of the first bloggers to cover Google Analytics and Web analytics, Justin has a talent for describing how Google Analytics works, how to configure it, and how to analyze the data for business success.
Analytics Prose by Caleb Whitmore
www.analyticspros.com/blog.html
Caleb has been cranking out great content for almost two years. This blog includes technical tips, tricks, hacks, industry knowledge, product announcements, and posts by guest bloggers.
Official Google Analytics Blog
http://analytics.blogspot.com ...
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