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Digital transformation for teams that are not digital-first, yet
RAHUL AVASTHY
Digital transformation helps you think value, not profit. Yes, it’s important to focus on creating a new digital business that increases customer willingness to pay more for a product or a service, because if you can find a way to improve a product or service, you can increase willingness to pay. This is where you start thinking of new business models, and hence there is a lot of attention toward the commercial and revenue-generating teams; however, it’s imperative to understand that support teams provide valuable “moments that matter” in the critical journey of the digital transformation of an enterprise.
The need for support teams to plan, understand consumer ...
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