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Beyond digital transformation: What’s next?

DIDIER C. L. BONNET

How often have you heard senior executives stating that “digital transformation is not a project but a never-ending journey?” At one level, it makes sense. After all, there will always be another wave of technological innovation that will have the potential to improve an organization’s performance even further. But, strictly speaking, when you look up the definition of journey in the Oxford dictionary, it describes it as “The act of traveling from one place to another,” strongly implying that there is indeed a destination at the end of the journey.1

So, who’s right and who’s wrong? Are you destined to endlessly move your organizations through perpetual cycles of digital transformation? ...

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