AMA LLULLA, AMA QILLA, AMA SUWA—one of the authors met this sentence engraved in stone at the entrance of a country house in La Paz, Bolivia. This is an old Quechua saying, which means, “Don’t lie, don’t be lazy, and don’t steal.” It defined the basic principles to be successful in the ancestral societies of South America. In a sense, this phrase is a good example of the unwritten rules to succeed in any society, market, sector. In military terms, we can call them: rules of engagement. Personal success in career and life depends largely on how wisely we live according to these rules while we stay authentic to ourselves. This is called practical wisdom. It is the capacity to apply daily the
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