CHAPTER 3

Core Personal Values

What Do Values Mean?

To understand values, we always invite our students to look at the trolley dilemma (Thomson 1985). The driver of a trolley faces the moral choice of avoiding five people’s death by deliberately killing the other two while changing the trolley direction.

Sometimes, with our MBA students, we start our sessions on values using this example. It is an absurd story, however popular among speakers, as it poses a clear dilemma on the most basic ethical principles, and it creates a universal feeling of ethical uneasiness. The first objective of the challenge is to make the students observe that we all have internal principles, even though they are not conscious. The second objective is to make the students ...

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