CHAPTER 6

Arrival Points

6.1 Every End Is a Beginning

At the beginning of April, the new CEO had officially taken over his role. He fully embraced the outcomes of the “sustainability-driven innovation exploration journey,” which can be summarized by mid-2011 as:

    •  Around 12,000 people (about 10 percent of the employee base) had been involved globally.

    •  All employees had been in touch with the topic of sustainability as a business and innovation driver via a set of specific questions in the employee engagement surveys of 2009 and 2010.

    •  An easy-to-tell story capturing the long-term Philips sustainability ambitions had been developed. It linked the company’s history of social engagement and environmental responsibility with the ...

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