Personal Benchmark: Integrating Behavioral Finance and Investment Management

Chapter 10Leveraging a Scalable Offering for Investors and Advisors

Chuck Widger

I have been using different investment strategies to achieve the different purposes established in the financial plans I do for clients. Brinker Capital's Personal Benchmark formalizes the multiple strategy investment advisory process and provides consolidated reporting, thereby enhancing the entire investment advisory process.

—David Poole, Financial Advisor

In the preceding chapters, we provided an overview of the Personal Benchmark solution and a detailed discussion of Brinker Capital's investment philosophy. We also offered advisors an easy-to-understand and easy-to-use explanation of Personal Benchmark.

In this chapter, advisors are provided with a practical illustration of the scalable system through which an advisor implements Personal Benchmark. Lastly, the benefits of this system to an advisor's practice are discussed.

Using Personal Benchmark

The Personal Benchmark solution is illustrated next through a case study. Chapter 1 introduced you to Jim Dodd, a hypothetical client. In this chapter, we discuss Jim in two scenarios:

• Scenario 1: Jim has $800,000 in assets in a single registration. His goals are to have current income and growth to create future purchasing power. Jim can accept some volatility or fluctuation in investment values.
• Scenario 2: Jim's wife Jane is introduced. In this scenario, Jim has $300,000 individually and $100,000 in an IRA. His wife Jane has $500,000 in her ...