Book description
The fun way to create and maintain personal branding
Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception.
Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more.
Tips on utilizing Social Media to showcase your personal brand
How personal branding can help advance your career
Guidance on creating a clear and concise image
With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.
Table of contents
- Cover
- Table of Contents
- Title Page
- Introduction
-
Part I: Why Is Personal Branding Important?
- Chapter 1: Showing the World Who You Are
- Chapter 2: Appreciating the Power of Branding
-
Chapter 3: Case Studies in Personal Branding Success
- Measuring the Brands of Media and Business Moguls
- Studying How Sports Figures Brand Themselves
- Creating an Entertaining Brand
- Putting Public Figures in the Spotlight
- BigLeague Executives: Mirroring a Corporate Brand with a Personal Brand
- Watching Famous Personal Brands Take a Dive (and Sometimes Rebound)
- Part II: Knowing Your Brand
-
Part III: Communicating Your Brand with the World
- Chapter 9: Branding Your Traditional Communication Tools
-
Chapter 10: Communicating Your Brand Online
- Determining Your Online Message
- Attracting Your Audience to a Profile Hub
- Setting Up a Website
- Becoming a Blogger
- Showcasing Your Personal Brand on LinkedIn
- Bonding with Facebook: Key Factors for Building Your Reputation
- Getting Connected with Google+
- Tweeting on Twitter
- Publishing an Electronic Newsletter (Or Not)
- Posting Videos
- Podcasting
- Measuring Your Online Reputation
- Combating a Regretful Online Identity
- Chapter 11: Planning Your Personal Brand Communications
-
Part IV: Controlling Your Brand Ecosystem
- Chapter 12: Fashioning Your Image to Match Your Personal Brand
- Chapter 13: Your Visual Identity: Making Your Mark on Your Brand Environment
-
Chapter 14: Focusing on Special Populations
- College Students: Getting on Brand Straight Out of the Gate
- Young Professionals: Conveying Energy and Professionalism
- The Middle Years: Strategizing for Success
- Branding a Second Career
- Executives: Presenting Confidence and Control
- Service Professionals: Selling Your Personal Brand to Each Client
- Entrepreneurs: Connecting Personal Brand with Your Business Plan
- Women: Highlighting Strengths
- Community Volunteers: Merging Mission and Meaning with Community
- Having a Personal Brand around the World
- Chapter 15: Building and Nurturing Your Network
- Chapter 16: Personal Branding in the Workplace
-
Part V: The Part of Tens
- Chapter 17: Ten Key Benefits of Personal Branding
- Chapter 18: Ten Ways You Can Sink Your Brand
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Chapter 19: Ten Ways to Demonstrate Your Brand
- Being Authentic in All That You Do
- Standing for Something
- Having Consistency in Your Communications
- Building Character Online: Creating a Signature Look
- Leveraging LinkedIn
- Going Viral on Twitter
- Facebooking the Right Friends
- Marketing Your Materials and Business Cards
- Engaging in Community Involvement
- Highlighting Your Brand Daily
- Chapter 20: Ten Things You Can Do to Continue to Build Your Brand
- Cheat Sheet
Product information
- Title: Personal Branding For Dummies
- Author(s):
- Release date: June 2012
- Publisher(s): For Dummies
- ISBN: 9781118238189
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