Chapter 1

Showing the World Who You Are

In This Chapter

arrow Defining the personal branding process

arrow Revealing your true self and your mission

arrow Considering your target market and competition

arrow Sharing your brand in every form of communication

arrow Ensuring that your entire environment is on-brand

It’s a new brand world. You’re branded, branded, branded. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called YOU.

— Tom Peters

The greatest success stories inevitably involve people who stand out from the crowd — people who may or may not have extraordinary talents but who most definitely know how to represent their capabilities in everything they do.

This chapter is your preview of how you can distinguish yourself by creating an image and reputation that set you apart; build trust among the people you want to serve; and represent the true, authentic you. This process — the process of creating your own personal brand — can ...

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