Chapter 8
Writing Your Story
In This Chapter
Appreciating the power of stories
Storytelling your brand
Pitching your story in 30 seconds
Rehearsing your personal commercial
Personal branding is about authoring your own life. It’s how you create your story, live your story, and then tell that story to the right audience. Stories are personal, and nothing will build your brand like a good story. A good story makes you human and connects you emotionally with your audience. Personal branding uses your story in crafting a stellar biography and an engaging introduction or elevator speech.
In this chapter, you discover how stories unite you with others and how you can tell your story in a compelling way.
Why People Like Stories
The first time I remember telling a story to a group was when I was speaking at my high school graduation. I wanted people to remember me and remember my story. I decided to tell a story of why I had stayed in high school for my senior year even though I had enough ...
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