Chapter 10
Communicating Your Brand Online
In This Chapter
Staying on message
Creating a website or blog
Using LinkedIn, Facebook, Twitter, and other social media
Adding online video or podcasts to further your brand
Managing your reputation online
What was the last message you posted online for the world to read? How about the last picture you posted? If a complete stranger were to read that message and view that picture, what impression would she get of who you are and what you stand for? Would she think you’re thoughtful and organized? Silly and playful? Rude and disrespectful?
Maybe you don’t intend for your personal brand to be viewed online by people who are in the position to hire or evaluate you. But guess what? It will be. So you absolutely must pay attention to what your online presence says about you. If you ignore your online presence, or if you assume that you don’t even have one because you’ve never joined any professional sites or done any online networking, you run ...
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