Chapter 14
Focusing on Special Populations
In This Chapter
Branding during different phases of your career
Taking action as an executive, service professional, or entrepreneur
Considering specific steps for women
Exporting your brand
This chapter looks at the nuances of personal branding by examining characteristics of groups of people with similar issues. I’m not trying to deal in stereotypes; I’m well aware that you are the only you around. (Personal branding wouldn’t work if each person weren’t unique.) However, the groups I discuss have certain commonalities that may include values, life circumstances, or professional experience and goals.
If you’re aligned with any of the populations I cover here — whether you’re a recent college graduate, young professional, midcareer professional, executive, service professional, entrepreneur, woman, community volunteer, or international worker — I encourage you to consider the advice I offer to your peer group. You may find that these tips help you bypass some stress and head straight for success.
College Students: Getting on Brand Straight ...
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