Chapter 17

Ten Key Benefits of Personal Branding

In This Chapter

arrow Reaping the rewards of a more authentic life

arrow Showing the world what you can do

Personal branding is about deciding to take an active role in the direction of your life. You benefit from creating a personal brand because it allows you to self-manage your life and stop depending on others to do it for you. Your personal brand helps you make the most of what you’ve got to offer. In this chapter, I describe ten benefits of personal branding.

Granting Permission to Be Yourself

The personal branding process assures you that it’s okay to be yourself. If you’ve built your life on pretenses — on attempts to be someone you are not — this assurance is a huge relief. Personal branding is about expressing your authentic self by allowing you to be the person you are meant to be.

remember.eps The strategic process of personal branding (which I outline in Chapter 1) makes you an active partner in creating the direction of your life. You get to decide what your unique promise of value is and who you want to share it with.

Gaining Confidence

You develop confidence as you develop your personal brand. That confidence comes from looking at your strengths ...

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