Chapter 19

Ten Ways to Demonstrate Your Brand

In This Chapter

arrow Letting the authentic you stand out

arrow Showcasing your best self online

arrow Building your brand every day

Everything that you do demonstrates your brand, from the way that you represent yourself online to how you treat people at the grocery store. Because a personal brand is built on your true self, you need to be aware that the totality of your actions makes up your brand. You’re not just pretending when you are visible to your target audience. In this chapter, I describe ten ways that you can demonstrate your brand.

Being Authentic in All That You Do

Your personal brand is your legacy and your reputation. You must show your real self — not a fake version — to the world. Living authentically makes you memorable to others; they recall your actions, your expertise, and the emotional connections that you make. Your personal brand shows your authenticity from the inside out. What you are offering is your unique promise of value: something that only you can provide.

Part II of this book helps you identify your best self and guides you to articulate your authenticity in all that you are and all that you do.

Standing for Something ...

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