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Personal Branding For Dummies, 2nd Edition by Susan Chritton

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Chapter 6

Knowing Your Niche — and Your Competitors

In This Chapter

arrow Securing your sweet spot

arrow Taking ownership of your niche

arrow Diving in to differentiation

arrow Getting to know your competitors

Competition is a word that brings out ambition for some and makes others recoil. We live in a competitive society but are praised for being collaborative; is it any wonder we’re sometimes confused about how to get ahead?

In personal branding, I want you to look at competition as a way of understanding where you fit, who else does the same type of work you do, and how you can better identify your uniqueness. If you understand these factors, living your personal brand allows you to find a place where what you offer stands out from others and creates a less competitive space in which you can thrive.

Owning the Business — of You

Having a personal brand is a little like having your own business. As such, you need to look at all aspects of who you are, including who else does work like you do and how you compare. This step applies whether you’re an independent professional or an employee in a workplace. ...

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