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Personal Branding For Dummies, 2nd Edition by Susan Chritton

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Chapter 8

Writing Your Story

In This Chapter

arrow Appreciating the power of stories

arrow Storytelling your brand

arrow Pitching your story in 30 seconds

arrow Rehearsing your personal commercial

Personal branding is about authoring your own life. It’s how you create your story, live your story, and then tell that story to the right audience. Stories are personal, and nothing will build your brand like a good story. A good story makes you human and connects you emotionally with your audience. Personal branding uses your story in crafting a stellar biography and an engaging introduction or elevator speech.

In this chapter, you discover how stories unite you with others and how you can tell your story in a compelling way.

Why People Like Stories

anecdote.eps The first time I remember telling a story to a group was when I was speaking at my high school graduation. I wanted people to remember me and remember my story. I decided to tell a story of why I had stayed in high school for my senior year even though I had enough ...

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