Find out how to present a central message to the world.
Write your own story — a story that, when pared down to its essence, becomes your very own commercial.
Tailor all the traditional tools of business communication (including resumes, cover letters, and bios) to highlight your story and promote your brand.
Take your personal brand online and make it stand out in a sea of bloggers and social media users.
Build your brand one post at a time.
Craft a savvy communications plan so that you can reach out to the appropriate people; become known as a trusted expert; present a clear, consistent, and constant message; and stay ever-present in the minds of your target audience.
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