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Personal Branding For Dummies, 2nd Edition by Susan Chritton

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Part III

Communicating Your Brand with the World

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webextras.eps Go to www.dummies.com/extras/personalbranding for a detailed checklist that will help you build your own branded LinkedIn profile.

In this part …

  • Find out how to present a central message to the world.
  • Write your own story — a story that, when pared down to its essence, becomes your very own commercial.
  • Tailor all the traditional tools of business communication (including resumes, cover letters, and bios) to highlight your story and promote your brand.
  • Take your personal brand online and make it stand out in a sea of bloggers and social media users.
  • Build your brand one post at a time.
  • Craft a savvy communications plan so that you can reach out to the appropriate people; become known as a trusted expert; present a clear, consistent, and constant message; and stay ever-present in the minds of your target audience.

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