Chapter 15

Building and Nurturing Your Network

In This Chapter

arrow Deciding who belongs in your network

arrow Getting the most out of conferences

arrow Taking your networking efforts online

arrow Building a network in your office

arrow Looking for referrals and mentors

This chapter employs the golden rule of networking: Give more than you get. Some people have the misconception that networking is something you do in order to get something. That attitude usually isn’t too successful. A skilled networker gives to her network by sharing information and introducing people to each other.

To be a savvy networker, you need to genuinely enjoy learning about the people you interact with. Your goal is to build two-way relationships with people you want to be part of your circle. In this chapter, I show you how.

Defining Your Brand Community

I seriously doubt that you need to build your professional network from scratch. Unless you’re going through a radical career change (such as moving from auditing to acting or vice ...

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