Chapter 15
Building and Nurturing Your Network
In This Chapter
Deciding who belongs in your network
Getting the most out of conferences
Taking your networking efforts online
Building a network in your office
Looking for referrals and mentors
This chapter employs the golden rule of networking: Give more than you get. Some people have the misconception that networking is something you do in order to get something. That attitude usually isn’t too successful. A skilled networker gives to her network by sharing information and introducing people to each other.
To be a savvy networker, you need to genuinely enjoy learning about the people you interact with. Your goal is to build two-way relationships with people you want to be part of your circle. In this chapter, I show you how.
Defining Your Brand Community
I seriously doubt that you need to build your professional network from scratch. Unless you’re going through a radical career change (such as moving from auditing to acting or vice ...
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