Personal Branding for Entrepreneurial Journalists and Creative Professionals

10Time for a Tune-Up

In the previous chapters, you learned the basics of personal branding for entrepreneurial journalists and creative professionals. You considered your brand’s unique positioning. You worked on defining your niche and audience.

After you had the basics down and created a framework for planning your brand, you learned how to build your brand and differentiate it from the millions of other brands out there, likely thousands of them similar to yours in some respect—or perhaps in many respects.

You then worked on describing and defining your brand through story and images. You considered brand platforms and messages. You learned options for creating, managing, and assessing communication campaigns to support your brand. You even ...