5What’s Your Story?
How do you distinguish yourself from all the others out there, so many of them just as talented—or even more so? How do you begin to conceive a personal brand? Like with most creative or journalistic projects, you start with a story. Although it may seem silly to those accustomed to thinking in strict business terms, storytelling is the essence of every successful business and individual. And if you are selling a service, it is in fact your story you are selling.
Of course we all have any number of stories we tell about ourselves. Not all are appropriate for establishing your personal brand. Keep in mind the story that defines your brand can be compiled from parts of several different personal stories. Just make sure that ...
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