Personal Branding for Entrepreneurial Journalists and Creative Professionals

7Creatives Need Content

The creative field is broad, and there are countless ways to run a creative career these days. As the old barriers that once separated makers and creators from influencers and marketers erode, job descriptions merge and evolve. With this in mind, consider the creative careers detailed in Chapter 1 that rely heavily on social and new media skills. If you are old enough, you may recall a time when editorial and advertising functions in legacy media companies were once religiously maintained as separate.

As the Internet expanded, editorial offices slowly began to acknowledge the fact that maintaining a free and separate editorial product online was impossible. In much the same way, the once-separate worlds of physical and ...