TWELVE

Associate with the Right People

YOUR CHOICE of a peer group will determine as much as 95 percent of what you become in life. David McClelland of Harvard University spent many years researching why some people succeed and others don’t, even when they have the same background, training, and opportunities. He found that it was the choice of the people you associate with on a day-to-day basis—your “reference group”—that as much as anything else determines your success or your failure.

McClelland found that the major factor that determined a positive change in your life was when you began to identify with a different type of person. His discovery was that when people were taken to a “place away”—a seminar, workshop, retreat, or some other location ...

Get Personal Success (The Brian Tracy Success Library) now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.