Personalized Digital Advertising: How Data and Technology Are Transforming How We Market

A. Sample Worksheets for Dynamic Ad Campaigns

Setting up personalized ad campaigns can seem overly complex and daunting, given the number of variables and decisions involved, ranging from what data signals to use, what messaging to associate with each individual profile, how to measure, how to optimize, etc.

As with any other complex undertaking, developing a process for how to approach these campaigns can go a long way toward ensuring the success of the campaign and the sanity of all those involved in it.

In this book I describe some of the process and technology elements involved in setting up a personalized advertising campaign. This appendix contains worksheets that are representative of the kinds of tools a team should develop to streamline ...