Personalized Digital Advertising: How Data and Technology Are Transforming How We Market

7. Native Advertising, Content Marketing, and Personalization

Native advertising and content marketing, while entirely different ways of advertising, have a lot in common with and are sometimes confused with personalized advertising, and so it is worth discussing them a bit.

For large brands, understanding the synergies between their content marketing, native advertising, and personalized advertising initiatives can also avoid duplication of efforts and enable the teams working on these initiatives to collaborate and share resources rather than work in silos, duplicating efforts and wasting resources.

Native advertising has many definitions but perhaps one thing we can all agree on is that it is advertising designed to fit in well and perhaps ...