April 2015
Beginner to intermediate
224 pages
5h 22m
English
book
Personalized Digital Advertising: How Data and Technology Are Transforming How We Market
by Diaz Nesamoney
Content preview from Personalized Digital Advertising: How Data and Technology Are Transforming How We MarketBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
15. Data-Driven Dynamic Ad Products for Publishers
Most of the discussion in this book has been about marketers personalizing advertising and using data they have collected or have access to. In many cases, though, marketers who do not have the knowledge or infrastructure to launch personalized ad campaigns may still want to try it out or even potentially just have someone else figure it out for them. In these cases, dynamic advertising platform providers and publishers can help brands get started while they invest in their own internal capabilities.
Certain large publishers have been offering such data-driven dynamic ads. For example, Yahoo has offered “Smart Ads” for some time now, using Yahoo Weather, Yahoo Finance, and other data. eBay and ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.