22. The Future

One thing is for certain about the future of personalized advertising: Marketers will have more and more data with which to make personalization decisions.

Just in the past few years, an enormous number of new wearable products have been introduced. Mobile phones and tablets created an explosion of data that can be used to personalize advertising. Now wearable devices are generating even more data that is even more personal. For example, wearable exercise and sleep monitors record your sleep patterns, exercise patterns, and, for the zealous who enter the food they eat to track calories, they record food habits. Many electronics manufacturers have introduced watches that are tied to your mobile phone and also measure and inform ...

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