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Persuade by Philip Hesketh

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Conclusion: Our seven psychological ‘drivers’ and the pursuit of happiness

In the introduction we looked at the seven psychological drivers – the things that motivate us all to do what we want to do, and how we do it.

This book has been about how to influence people and how we are influenced. We have looked at why and how people do what they do and, if we are able to get people to do what we want them to do and feel ‘motivated’ ourselves, then we are in the pursuit of happiness. Good relationships make people happy. And poor relationships usually make both people unhappy. An ongoing corrosive relationship at work can affect even the most thick-skinned of people. So improving your relationships is not just about influencing people but also ...

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