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Persuade by Philip Hesketh

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The top 50 questions for you to master influence and persuasion

  1. What is the most important thing to you about … ?

    Why is that?

  2. What is the most frustrating thing for you about … ?

    Why is that?

  3. Why do you ask?
  4. I wonder if you could help me?
  5. If you were me, what would you do?
  6. What makes you say that?

    (What draws you to that conclusion?/Can you give me some background on that?)

  7. How do you feel about that?
  8. How was yours?
  9. What are your expectations exactly?
  10. What is the most pressing issue facing you in the business right now?
  11. What is the purpose of the meeting exactly?
  12. What is the ONE thing I can I do to help you today?
  13. Is there any aspect of our service we could improve on?

    (Can you tell me one thing we could do better?)

  14. Is there something you ...

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