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Persuade by Philip Hesketh

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1 Curiosity and the importance of having something to look forward to

There's an old saying that goes ‘act in haste, repent at leisure’. Basically, it's a good idea to think things through before making a decision. Unfortunately, in today's high-speed, continuous, partial attention world, that's difficult. Salespeople implore you to take advantage of their soon-to-end discounts by signing today. What's more, you can often ‘buy now, and pay later’. Sometimes, the repayments don't even start for another 12 months. However, the good news is you can do all your repenting from a comfortable new sofa.

Everything today is geared up to encouraging us to make a snap decision rather than one that is carefully considered.

Today, your other half only ...

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