Persuade

1The Art of Influence and Persuasion

Why did you buy this book?

If you are like most of the people and organizations that have come to us for assistance over the last few decades, you likely bought this book because you want to persuade colleagues, sell more, convince bosses for more budget, motivate your staff, or communicate more effectively. Perhaps you are frustrated that you missed out on landing a huge account, were passed over for a promotion, or are having trouble getting colleagues to prioritize your projects. You know how important persuasion is, yet until now, you did not know your success in this area was limited by your not having a process. Stick with us, all the way through this book, and we promise, guarantee even, you will become more persuasive. And, unlike any other book before it, your newly found persuasiveness will not be the result of memorizing a few tactics but instead actually understanding why and how the brain works to improve performance in any future situation you may face.

Humans have been studying the art of influence and persuasion for thousands of years. From ancient philosophers like Plato, Aristotle, and Cicero to the thought leaders of today, such as Carnegie, Cialdini, and Shapiro, the craft of influence and persuasion has fascinated humankind for centuries. Though there is likely more that we do not know than we do know, we have collected a wealth of knowledge on the power and process of influence and persuasion. This wealth of knowledge ...