Book description
It pays to be persuasive.
From senior managers to new-starters in business; at home, in the office and in the boardroom the ability to confidently motivate, influence and convince others offers a competitive edge that can really set you apart and help you get what you want.
Learn the power of words; how to be an effective listener; how to develop and enhance your memory; how to control the attention of others and how to read body language and other non-verbal signs.
Persuasion will boost your persuasive and intuitive skills to amazing new levels and will help you achieve more in every area of your life.
Table of contents
- Cover
- Title page
- Contents
- About the author
- Foreword
- Publisherâs acknowledgements
- Introduction
- Marilyn Monroe quote
- 1 The power of persuasion
- 2 Being a good listener
- 3 Attention please
- 4 Mind your body language
- 5 Memory magic
- 6 Make words work for you â the power of psycholinguistics
- 7 Telephone telepathy
- 8 Negotiating for mutual benefit
- 9 âDifficultâ people (and their behaviour)
- 10 The personality spectrum
- Appendix: Coffee break answers
- Afterword
- Index
- Praise for Persuasion
- Marketing adverts
- Inside back cover
- Imprint
Product information
- Title: Persuasion, 4th Edition
- Author(s):
- Release date: August 2013
- Publisher(s): Pearson Life
- ISBN: 9781292004525
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