Persuasion, 4th Edition



About the author

James Borg spends his working time as a business consultant and coach and also conducts personal development and business skills workshops covering memory improvement, persuasion, body language awareness and ‘mind control’.

With an academic background in economics and psychology, his career spans the spectrum of advertising, sales, marketing, work psychology, training and journalism. He appears on BBC radio and contributes to national newspapers and magazines. In 2009 he was chosen as a Harvard Business Review contributor. He still finds time to pursue travel and sports journalism which he became involved with early on in his career.

He is also the author of the award-winning bestsellers Body Language ...