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Persuasion, 4th Edition by James Borg

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Afterword

Persuasion is the core skill for survival and success in the modern world, as it was in the ancient world as well for that matter.

James Borg has brought together the latest scientific findings and a host of examples and illustrations to provide a highly readable, authoritative and indispensable handbook for all of us who need to get other people to do what we want.

Sir Antony Jay

Sir Antony Jay is the writer and creator of BBC’s Yes, Minister and Yes, Prime Minister, as well as the original co-founder (with John Cleese) of training films company Video Arts.

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