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Persuasion, 4th Edition by James Borg

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The power of persuasion

How empathy and sincerity work wondersfor you

  • Aristotle’s art of persuasion
  • Empathy
  • Sincerity

So what’s this book about?

Many years ago when playwright Tom Stoppard was asked what his first play was about, he replied, ‘It’s about to make me very rich.’

This book may very well do this for you. More than that, it is essentially about an awareness of communicating in a manner that will increase your persuasive skills and lead to significant gains in your professional and personal life.

Inspector Clouseau (Peter Sellers) (to hotel clerk at reception): ‘Does your dog bite?’

Hotel clerk: ‘No.’

Inspector Clouseau (to dog): ...

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